We are Hiring Marketing Automation Engineer - Adobe Campaign_S1 with 7-10 Years of relevant work experience in the same field. the candidate must be proficient in Email Marketing, Campaign Management, Email Campaigning, Digital Marketing, Marketing Automation tools, and the right candidate must possess experience in Marketing and development.
Number Of Posts: 1
Job Type : Full Time
Job Location: Gurgaon
Salary : Negotiable
Experience : 7-10 Years
Required Skills :
Adobe Campaign, Campaign Management, Email Development, building workflows, Digital Marketing, AEM, AAM, Adobe Analytics.
Mandatory Qualifications :
Experience with marketing or campaign management.
Experience with Email Development.
Proficient in Adobe campaign - Setting up multi-channel campaigns, building complex workflows, etc.
Well versed with Adobe campaign advanced capabilities.
Extensive knowledge of working on different schemas, develop / build technical workflows.
Proficient in reporting and analyzing campaign performance in Adobe campaign.
Should have understanding & exposure of integrated functionalities & usage of Adobe Campaign with AEM, AAM & Adobe Analytics.
HTML editing tools.
Excel, Word, PowerPoint, Visio.
System development methodology experience.
Experience with process development.
Good to Have Skills:
Data Handling and Analysis.
Roles and Responsibilities:
Work with a cross-functional team to define email marketing campaigns and asset management required to support the campaigns.
Document/Create campaign project deliverables and ensure that final output is delivered according to campaign project timeline and requirements.
Develop email campaigns using HTML authoring tools.
Perform first level quality control testing.
Work with client on briefing process (if required) and help them with better targeting as well as utilize Adobe Campaign’s technical capabilities in best possible manner.
Report progress to the Email Development Manager and project team as necessary.
Participate in project meetings as needed for program kick-off, asset hand-off and other requirements related discussions.
Collaborate with team members and email vendor to establish, review, and uphold development standards.
Identify the root cause of any email issues discovered and recommend solutions.
Work with email vendor to resolve and troubleshoot issues as necessary.
Keep abreast of changes in browser capabilities and multimedia development standards.
Recommend measures to improve work process methods to ensure the highest quality work output possible.
Meet project timelines and follow department processes for managing workload.
Assist in creating and updating department process documentation as needed.
Act as Subject Matter Expert on email development and delivery best practices.
Mentor Campaign executioners to create and enhance processes needed to ensure consistent email development and best practices are followed across campaigns.
Utilize System Development Life Cycle (analysis, design, etc.) where appropriate.
Estimate and manage project-based work.
Identify areas of improvement and stay abreast of email marketing trends.
Implement quality control processes.
Verify interface requirements.
Analyze the current technology processes and infrastructure and recommend process or technology improvements to improve quality, increase efficiency, or improve client service.
Assist in new project proposals as necessary.
Assist in other email campaign marketing services work as necessary.
Work with developers to design & implement support systems, interfaces, and reporting.
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